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But motivational posters don’t work!

Old School ‘Motivation’

I hear this all the time; that pretty Instagram quotes are vacuous and motivational posters are pointless.

And yet they endure.


Because we love what they do to our brains. Like the audacity of Steve Jobs’ “ding in the universe,” they have the power to spark something in our minds.

As with most media, the value is in how we choose to engage with these mental ‘sparks’.

Insta ‘Inspiration’

We have to make a conscious choice to engage and reflect. To ask ourselves, “What would my ‘ding in the universe’ look like?”

  • What are your ‘dreams’?
  • What is the ‘summit’ that you’re striving for?
  • How could you ’10X’ your sales?

By actively inserting ourselves, our businesses, our hopes for the future, into these apparent cliches, we elevate them from being generic to something relevant, powerful, and potentially even transformative.

Motivational quotes do work, provided we are willing to meet them halfway.