Entrepreneurship is fundamentally about creativity and optimism. Looking for the opportunities, the potential, the possibilities… and then taking action to make them a reality.
That’s why I love this quote from entrepreneur and life coach Brooke Castillo:
Brooke’s coaching, and her entire business, is based around consciously creating the results you want in your life. Looking past fear and imagining a future that you have designed for yourself, and for your clients.
When was the last time you really looked at the art on your walls? Read that framed quote? Actually seen your desktop background?
Our brains are wired for novelty, to notice whatever is new in an environment. In order to do this efficiently, with minimal use of resources, our brains quickly learn to ‘tune out’ the constants – reducing the things that don’t change into the equivalent of wallpaper.
This means that the motivational quote you have on the shelf, the inspiring photo, even the custom-painted portrait of your dog, quickly fade into the background. We become ‘blind’ to them, and their initial impact wanes. In fact, the only people who can really appreciate them are those who rarely enter our work space – new customers, colleagues in other departments, etc. Because they’re not habituated to your objects, they get the benefit of really seeing them (as well as the opportunity to interpret what your objects say about you).
Fortunately, there are several solutions to this ‘blindness’: